<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body dir="auto"><div dir="auto">It reminds me of the Cobra effect that Russ often uses as an example for unintended consequences: offer an incentive or attractive reward, and people will find a way to get it</div><div dir="auto">https://en.wikipedia.org/wiki/Cobra_effect</div><div dir="auto"><br></div><div dir="auto">-J.</div><div dir="auto"><br></div><div><br></div><div align="left" dir="auto" style="font-size:100%;color:#000000"><div>-------- Original message --------</div><div>From: Jochen Fromm <jofr@cas-group.net> </div><div>Date: 3/22/21 21:51 (GMT+01:00) </div><div>To: The Friday Morning Applied Complexity Coffee Group <friam@redfish.com> </div><div>Subject: [FRIAM] Salmon Chaos </div><div><br></div></div><div dir="auto">A nice example of an unintended consequence: a restaurant chain in Taiwan offered free all-you-can-eat sushi to anyone who has "gui yu" - the Chinese name for Salmon - in their name. Since changing your name is easy and cheap in Taiwan, people started to change their name so that it includes salmon...</div><div dir="auto">https://www.nbcnews.com/news/world/salmon-chaos-taiwan-people-change-their-names-get-free-sushi-n1261506</div><div dir="auto"><br></div><div dir="auto">-J.</div><div dir="auto"><br></div><div dir="auto"><br></div></body></html>