[FRIAM] Rename all the things

Tue Sep 8 15:46:31 EDT 2026

Hi everyone,

I'm curious about how much traffic and ad revenue a naming stunt like this
generates for Truth Social. Trump and Co owns Truth Social. So I imagine
they get 100% of the ad profit from something like this.

I found myself visiting Truth Social about ten times—first thinking I was
hallucinating, then checking if the account was legitimate, and finally
scrolling through other similarily bonkers posts. While my visits likely
only generated a nano-cent in ad revenue, it made me wonder about the
broader financial impact.

I would like to think this ad revenue is negligible for them and not a
primary motivation, but I don't have any data. Does anyone have insight
into how much traffic or revenue these posts actually drive?

Best,
cody dooderson

On Mon, Sep 7, 2026 at 2:56 PM Santafe <desmith at santafe.edu> wrote:

> Yep.
>
> Tribal bonding too.
>
> Early on in the first debacle (2016–2020), some commentator from one of
> the African countries (I think it was Nigeria) said it perfectly:  trump is
> a troll.  He is trolling the world.
>
> This is all about reveling in stupidity, to prove the point that the ones
> who are upset by it can’t make you stop.  It’s just abuse for the sake of
> abuse, by people for whom that is what is left to want in life.  What we
> can do about that whole make-up seems to me to be the core of the problem.
>
> In New Mexico, various small rodents will gather up whole bunches and
> clusters of cholla balls (little detachable thorn-balls that are how cholla
> carries its spines) and pack them in around the entries to their burrows.
> So that anything that tries to dig them out will decide to go try something
> else instead.   (Until you have had these in your fingers, and transferred
> them from one hand to another several times, it’s hard to appreciate what a
> good strategy that is.  Reflect for a while on trying to get one of these
> out of the tongue of a dog….)  We need some kind of a rake.
>
> Eric
>
>
>
> On Sep 8, 2026, at 5:24, Eric Charles <eric.phillip.charles at gmail.com>
> wrote:
>
> Counterpoint: All evidence is that it is working 100% perfectly. It is
> *not* an exercise in branding, it is an exercise in distraction, and
> you are distracted, The Atlantic is distracted, and CNN is distracted. It
> is an effort to get us to be talking less about how bad it is on the ground
> in our economy, how we are not-winning a war we never had to get into in
> the first place, etc.
>
> Best,
> Eric
>
> <echarles at american.edu>
>
>
> On Mon, Sep 7, 2026 at 3:25 PM Jochen Fromm <jofr at cas-group.net> wrote:
>
>> It is a form of rebranding, isn't it? Marketing is the only thing Donald
>> Trump used to be good at. But in this case it alienates and confuses
>> everybody.
>>
>> The Atlantic writes "American students are now the best at geography
>> because there is only one possible answer to every question"
>>
>> https://www.theatlantic.com/newsletters/2026/08/everything-called-america-now/688443/
>>
>> What is the name of the lake? Lake America. What is the name of the gulf?
>> Gulf of America. What is the name of the state?  New America.
>>
>> -J.
>>
>>
>> -------- Original message --------
>> From: Roger Frye <frye.roger at gmail.com>
>> Date: 9/7/26 8:47 PM (GMT+01:00)
>> To: The Friday Morning Applied Complexity Coffee Group <friam at redfish.com>
>>
>> Subject: Re: [FRIAM] Rename all the things
>>
>> Leave Jersey, York and Amsterdam, Hampshire, England, Brunswick, Orleans,
>> Haven, Bedford, Rochelle, … alone!
>>
>> > On Sep 7, 2026, at 12:34 PM, Jochen Fromm <jofr at cas-group.net> wrote:
>> >
>> > Do you find this urge to rename everything to America ("Gulf of
>> America" and "Lake America" and now "New America") embarassing? Will it
>> help to make America great again? I have doubts.
>> >
>> https://edition.cnn.com/2026/09/06/politics/trump-map-renames-new-mexico-as-new-america
>> >
>> > -J.
>> >
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